What is hard water?

Hard water has a high number of dissolved minerals, predominantly magnesium and calcium. Water is naturally soft when it falls from the sky and gains its hardness after coming in to contact with the ground.

If rainwater lands in an area with porous rock such as limestone, the water penetrates the ground and as it passes through collects and dissolves particles and minerals such as calcium and magnesium, gaining its hardness. If the water falls on non-porous rock such as granite, the water cannot penetrate the ground and therefore stays soft.

You can consider anything over 100ppm to be hard water. A water softener offers the best protection against the limescale to any plumbing system, kitchen and bathroom affected by this hard water and will keep them looking showroom new.

You can increase your profits significantly by installing a Monarch softener and explaining the many benefits they have to your customers. With 60% of the UK suffering from the adverse effects of hard water, the potential market is huge.