When they don’t want or can’t fit a water softener, what is the best alternative that gives your customers permanent protection from limescale? Kevin Johnson, Managing Director at Monarch Water, discusses the features and benefits of the next best alternative.
More than 60% of the UK suffers from hard water. This is caused by the water that feeds our homes and properties depositing calcium and magnesium that it has picked up when passing through chalk beds in the ground. It is this hard water that brings with it a detrimental side in the form of limescale.
Once calcium and magnesium are heated they start to form limescale deposits, starting to appear as hard crusty layers around the kitchen taps, shower head and the bottom of kettles. Without any intervention this will also lead to a build-up of limescale which stays within the home’s hot water system and pipes, coating the heat exchanger, making the system less energy efficient and potentially shortening its, and other appliances’ working life. All this costs money to sort out through replacement, servicing and maintenance. Staggeringly, the problem of hard water and limescale costs the UK an estimated £1 billion every year.
Innovative limescale protection technology – getting scale out of the home!
Permanent Assisted Crystallisation (PAC) systems such as Monarch’s Scaleout XP help to ensure that limescale is effectively removed from the home whilst ensuring the pH stability and corrosion control in all types of water. Such systems use innovative food grade glass coated media beads, these beads provide a surface that attracts the minerals in the water and forms stable and harmless non-scale causing crystals that are then released back into the water.
As a result of this physical and permanent change, scale and magnesium no longer have the possibility of forming on surfaces including heating coils and elements, fittings or the inside of pipes. The water, as a result, becomes both non-scale forming and also descaling, offering many benefits to the homeowner in terms of performance, cost savings and appliance efficiency.
Ultra-fine crystals, a by-product of this process are reduced by the systems post filter. However, in areas of high levels of water hardness, they may sometimes show themselves after the water has evaporated. This harmless white residue can be simply wiped away before it accumulates as part of a household’s normal cleaning regime.
Achieving permanent limescale protection
Whilst a water softener is undoubtedly the best product to gain the full benefits of soft water and limescale protection, there is a sector of the market that is looking for an alternative to a water softener, as a softener is not always the best fit for an application.
For too long all the marketplace had to choose from was a salt based softener and conditioner i.e. a magnetic or electrolytic device etc., but the new types of permanent limescale protection system now give the installer another option.
Every household in the UK has a form of stored water, be it tanks in the roof, the heat exchanger in a combi-boiler or an unvented/pressurised system. Certain limescale control devices (LCDs), such as electrolytic or magnetic devices only offer a temporary relief to the effects of hard water, lasting only a few hours reverting back to scale forming water. Monarch’s Scaleout XP offers limescale prevention that maintains permanent whole house protection.
Permanent scale prevention and removal, a generally better feel to the water as compared to hard water, is all some customers are looking for in a lot of applications. These customers should understand that Scaleout water remains hard, but a non-scale forming hard water. It is Monarch’s next best thing to a water softener.
Help lower the customer’s cost
The average ‘hard water home’ can spend between £200 & £240 a year to overcome the effects of hard water. The harder the water, the more cleaning agents and laundry detergents are required. Appliances’ life expectancy is significantly reduced. The life expectancy of a boiler’s heat exchanger is reduced by up to 80% with a hard water supply!
Additionally, unnecessary scale related costs for the repair and maintenance of appliances can be prevented. Remember, with a scaled boiler, you have to heat the scale before you can heat the water. Just 2mm of scale will increase your hot water bills by 12%. 3mm and it rises to nearly 25%!
A Scaleout XP system immediately targets a customer’s existing scale, returning their boiler and appliances to maximum efficiency and lower running costs. The result is a happy customer and a valuable sale for the installer.
Becoming an educator and build more sales opportunities
There are approximately over 13 million homes in hard water areas in the UK. Many of these households may not be aware of effective measures that can be taken against limescale and its effects. This presents a perfect opportunity for an installer to provide professional advice to ensure that the customer gets the best permanent limescale protection for their home. It could be recommended to customers whilst servicing and maintaining their boilers and hot water systems when the damage that limescale causes is easily raised with them and offering future household and appliance protection.
Most scale prevention systems are now compact and easy to install. More so than ever, they are available in a widening range of supplies from 15, 22 and 28mm by manufacturers who recognise the need to offer more flexibility for installers to meet the varying supply needs of their customers.
In addition to the opportunity to sell a useful and an appliance life lengthening product to your customers, it also provides the opportunity to schedule regular visits to homeowners to check and replace cartridges as well as servicing the boiler.
Finally, with the knowledge that their customers’ homes are protected permanently from limescale, installers can look at other service areas and products to help their customers enjoy a better lifestyle. Which, in a competitive marketplace is an invaluable way to build customer relationships and future business.